Are you a Property Owner?
Love Cairngorms works with a small number of property owners who care deeply about their homes and want them to perform well over the long term.
We specialise in thoughtful, market-aware holiday letting in and around Aviemore and the Cairngorms National Park, focusing on steady performance, good occupancy and a consistently positive guest experience — rather than chasing short-term gains that don’t last.
A considered, long-term approach
Every property is different. Location, layout, local competition and the type of guests it attracts all play a part in how well it performs.
Our role is to take the time to understand each home on its own terms — what makes it special, where it sits in the market and how guests actually search and book — and to shape pricing, presentation and availability accordingly.
Rather than relying on headline rates or peak-demand assumptions, we look at how a property performs across the year, with particular attention to shoulder seasons, when thoughtful pricing and flexibility can make the biggest difference.
How we work
We take a practical, transparent approach to managing and marketing holiday homes.
Market-aware, not aspirational
Pricing and availability are guided by current market conditions, competitor analysis and booking trends, not by historic peak pricing alone. We review rates regularly and advise on seasonal pricing, minimum stays and changeover patterns to keep properties competitive and appealing throughout the year.
Occupancy matters
Empty weeks don’t reduce running costs. Improving occupancy — particularly outside peak periods — is often the most effective way to strengthen overall income. We focus on encouraging bookings across the year through flexible stay lengths, realistic pricing and clear positioning.
Guest experience comes first
A consistently good guest experience underpins everything else. Clear listings, honest descriptions, responsive communication and well-prepared homes lead to stronger reviews, repeat visits and word-of-mouth recommendations — all of which support long-term success.
Honest, collaborative conversations
We believe the best results come from open communication. That includes being clear about where a property sits competitively, what changes may improve performance and how the market is shifting. Our aim is always to work collaboratively, with shared goals and mutual trust.
What this looks like in practice
Rather than presenting a fixed list of services, we support owners in a way that reflects their property and priorities. This typically includes:
guidance on pricing strategy, availability and seasonal positioning
creation and optimisation of listings on key booking platforms
professional photography and considered presentation
marketing through the Love Cairngorms website and editorial content
prompt, thoughtful handling of guest enquiries and bookings
clear communication and regular performance insight
Thoughtful interior design plays a big role in how well a holiday home performs. For owners looking to refresh or reposition their property, we also offer interior design and styling support tailored specifically to self-catering and short-let homes — focusing on guest experience, durability and strong visual appeal. Find out more about our interior design services.
All of this is designed to support consistent occupancy, fair pricing and a positive guest experience, rather than short-term spikes or volume-led approaches.
A small, curated collection
We deliberately limit the number of properties we work with. This allows us to give each home the attention it deserves and to treat every property individually — not as part of a formula.
We’re best suited to owners who:
care about how their property is experienced
value thoughtful marketing over volume
are open to adapting in a changing market
take a long-term view of success
Is Love Cairngorms the right fit?
If you’re looking for a hands-on, considered approach to holiday letting — one that balances income, occupancy and guest experience — we’d love to hear from you. There’s no obligation and no sales pitch; just an honest discussion about whether Love Cairngorms feels like the right fit for you and your property.
Above all, our aim is to help properties feel well cared for, well positioned and genuinely enjoyable to stay in — for guests and owners alike.
For more information or to request a copy of our Owners’ Information pack please email us on sayhello@lovecairngorms.com.
Property Owner Testimonial
“When we took the plunge and decided to turn our family holiday home into a full-time holiday rental, we immediately contacted Kim. We were aware of the fantastic job she had made of refurbishing her own properties and we were confident that she could help us with Hillview Cottage.
In addition, we were also very keen for Kim to host our cottage and handle our bookings. Thankfully she agreed and Hillview is now on Kim’s exceptional website www.lovecairngorms.com. As we started to rip the property apart Kim started planning the layout and aesthetics of the kitchen and bathroom and no small detail was missed right down to the cabinet handles and the finish of the switches and sockets. We set up a group chat and our phones were buzzing with ideas, images and links.
Kim also brought her interior design flair to the other rooms in the house, putting together a luxurious range of soft furnishings and bedding in a range of colours and textures. Mirrors, pictures, plants and vintage ornaments were added to create a stunning eclectic look.
Once complete, Kim organised the professional photography of the property and we were blown away with the result, well worth the spend. The cottage was launched in November 2021 and our bookings to date have been excellent. Our reviews and ratings are also almost 5 star across the board, which doesn’t surprise us given the quality of the property and Kim’s rating as an Airbnb Superhost.
Taking everything into account, the whole project has been a worthwhile and enjoyable experience and we’re keen to find another property and give it another go.
We have no hesitation in recommending Kim to anyone looking for a creative and unique interior.”
Owen Kerr, owner of Hillview Cottage
Find out about our interior design services here.